Monday 31 March 2008

bright sparks

Did anyone else note on the 29th March that Google's home page had gone black? Apparently it was for Earth hour - the idea being that everyone was meant to turn off the lights for an hour to help stop global warming.

I see a couple of problems with that:
1) no one knew about it
and
2) in order to spread the word about this 'event' even at a basic level it's clear that quite a lot of energy would be needed to power the broadcast of the message and paper needed to print the message
3) If i was using google, it wouldn't have been in the dark and I would have needed to find info that probably couldn't wait an hour.

Nice idea, but has a similarity to the massive, power consuming, waste creating pop concert last year. I'm assuming that there were lights, amps, mics and all the usual paraphernalia that go with such events and that the pop stars weren't just throwing their voices?

I'm all for saving the planet, but I think we need to focus on not spending more energy in spreading our ideas that would have been used in an average day anyway.

1 comment:

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